Meet Magic Spoon! 🥣
We’ve reimagined your classic childhood cereals with grown-up ingredients.
(If we want to be specific: 11-14g protein, 0-1g added sugars, and 2-5g net carbs per serving).
(Yes, I have this memorized now).
︎︎︎
As the first & only in-house copywriter, I shaped the tone of voice across the brand and for all creative assets.
I also helped launch our brand-new “Magic Spoon Treats” for the very first time!
WEB LANDING PAGES
Wrote paid web copy for evergreen brand moments, new flavor launches, and more!
Not to flex or anything (okay, maybe a little) but Magic Spoon has 60,000+ five-star reviews.*
︎︎︎ READ MORE ︎︎︎
*Recent Update: 75,000+! Woah.
Launched our brand-new product: Magic Spoon Treats!
Our lawyer said that they taste just like those “rice krispy things” 😉
︎︎︎ READ MORE ︎︎︎
Every season, we launch two, limited-edition flavors with a brand-new LP.
These are my personal favorites. Just saying.
︎︎︎ READ MORE ︎︎︎
EMAIL GROWTH MARKETING
FLAVOR HIGHLIGHTS
Focused on describing our delicious flavor cues and nutritional benefits.
BUILD YOUR OWN BUNDLE
Created flavor mixes for consumers to “BYOB” or feel inspired to make their own.
EDUCATIONAL & NUTRITIONAL
Inform consumers of our high-quality ingredients and nutritional information.
JUST FOR FUN!
Opportunity to show up for a fun and silly brand moment.
PACKAGING (MAD LIBS)
Remember Mad Libs? Yeah, I forgot, too.
Good thing I got to write these for our limited-edition flavors.
Go ahead! Feel free to play! ︎
PAID SOCIAL
Created a high-volume of static & videos paid ads for Instagram & Meta.
ORGANIC SOCIAL
Here are some of my favorite Instagram captions that I wrote for both evergreen and seasonal products.Follow for Follow?? ︎︎︎ @magicspooncereal
