YOUR BRAND HERE

         SPECIAL OLYMPICS NEW YORK        





For 50 years, Special Olympics NY has empowered athletes to train and compete in intensive sports.

These champions get a taste for victory, while building the confidence to face and overcome defeat.

However, since the COVID-19 outbreak, Special Olympics NY is struggling to generate funds to sustain their mission.





Every year, brands pour nearly $30B of sponsorships to professional elites – that didn’t stop, even amidst a global pandemic.

Meanwhile, Special Olympic New York runs on a budget that is 0.03% of that amount.

So, we decided to go on the offensive and call out major corporations.





This epic 60 second spot highlights three badass NY Special Olympians.

We deliberately shot them like an iconic sports ad, but in place of product was our tagline: #YourBrandHere.

We launched our video on LinkedIn, Instagram, and Twitter and urged the public to tag brands, C-Suite executives,
and everyone in between.

Then, we let the Internet do its thing. 



RESULTS

206+ Million Total Impressions
100% Coverage in Targeted Industry Publications


PRESS

AdWeek
AdAge
The Drum
The One Club for Creativity
Forbes
Cheddar


CREATIVE

Jesse Suchmann (ECD)
Conor Hogan (CD)
Eden Lewis (ACD)
Maddy Fetzco (AD)
Esther Lee (AD)
Grace Cha (CW)