A NEW JINGLE, FOR A NEW ERA

GOOD HUMOR ICE CREAM





“Turkey in the Straw” is one of the most iconic ice cream truck jingles today.

But most people don’t know that this familiar tune has racist roots.

So, we teamed up with legendary founder of the Wu-Tang Clan, RZA, to reimagine the ice cream truck jingle for a new
era – a melody that brings joy to every community.


Case Study



Behind the Scenes with RZA



︎ It’s a Bop ︎




Ice Cream Truck Flyers

We worked with Nichols Electronic (premier manufacturer of ice cream truck music boxes) to hand out
informational flyers for neighborhood drivers.

This flyer helped drivers swap out that old jingle, for our new one. 






RESULTS

2.8 Billion Impressions
641 Media Placements
30 Million Organic Social Impressions
684K+  Jingle Video Views


AWARDS

Cannes (Gold) – Radio & Audio 
Clio (Gold) – Branded Content & Entertainment
Clio (Bronze) – Public Relations
The One Show (Grand Prix) – Radio & Audio
The One Show (Gold) – Radio & Audio
The One Show (Gold) – Cultural Driver
D&AD (Silver) – Entertainment
D&AD (Bronze) – Public Relations


PRESS

ABC7
AD AGE
ADWEEK
ALL HIPHOP
BILLBOARD
BLACK ENTERPRISE
BROBIBLE
BUSINESS INSIDER
CNN
COMPLEX
FAST COMPANY
FOOD & WINE
FOOD NETWORK
FOX BUSINESS
GOOD MORNING AMERICA
GOTHAMIST
HUFFPOST
HYPEBEAST
IHEARTMEDIA
LA TIMES
NPR CODE SWITCH
PITCHFORK
POPSUGAR
ROLLINGSTONE
THRILLIST
TIMEOUT
TODAY
USA TODAY
YAHOO
VANITY FAIR
VARIETY


CREATIVE

Jesse Suchmann (ECD)
Conor Hogan (CD)
Eden Lewis (ACD)
Maddy Fetzco (AD)
Esther Lee (AD)
Grace Cha (CW)