#TakeOutHate
The COVID-19 crisis led to a sharp increase in anti-Asian racism.
Fueled by hateful rhetoric and unfounded fears, acts of discrimination spilled over to Asian businesses and restaurants.
So, we harnessed the power of takeout as a tool for activism. 🥡
RESULTS
1.3B Media Impressions
5MM+ Video Impressions
+53% Positive Sentiment Towards Asian Businesses
2500+ Unique Asian Businesses Highlighted
1 Organic Repost by @BruceLee
PRESS
Adweek
AdAge
CNN
Bloomberg Business
Yahoo
AsAmNews
TheTakeOut
AOL
ITK
MSN
CREATIVE
Jesse Suchmann (ECD)
Conor Hogan (CD)
Eden Lewis (ACD)
Esther Lee (AD)
Grace Cha (CW)