Juicy Fruit
Keep It Sweet
In a world of minty gums and bad dates, Juicy Fruit brings sweetness
back into the dating world – quite literally and figuratively.
THE SWEET ESCAPE
In the case of a bad date, text the number on our packaging and we’ll call you.
Take a moment to chew over if you want to bail.
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Possible Excuses May Include But Are Not Limited To:
You realized that the limit does exist.
A drone just crashed into your window. Alexa is hurt.
You’re actually allergic to legumes – not nuts.
Your Postmates is arriving. Please collect your order.
You lost your fifth Juul.
We found Banksy. He wants a selfie.
Your ex is calling and you have to pick up for closure.
Your cat did not land on her feet.
EARNED MEDIA
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TALK SWEET TO ME
On Valentine’s Day, Juicy Fruit will partner with Tinder and replace vulgar words with fruit emojis
and a reminder to “Keep It Sweet.”
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EARNED MEDIA
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In the case of a bad date, text the number on our packaging and we’ll call you.
Take a moment to chew over if you want to bail.
Possible Excuses May Include But Are Not Limited To:
You realized that the limit does exist.
A drone just crashed into your window. Alexa is hurt.
You’re actually allergic to legumes – not nuts.
Your Postmates is arriving. Please collect your order.
You lost your fifth Juul.
We found Banksy. He wants a selfie.
Your ex is calling and you have to pick up for closure.
Your cat did not land on her feet.
EARNED MEDIA
TALK SWEET TO ME
On Valentine’s Day, Juicy Fruit will partner with Tinder and replace vulgar words with fruit emojis
and a reminder to “Keep It Sweet.”
EARNED MEDIA
THE SWEET SPOT
Juicy Fruit will “hijack” PornHub and buy ad space that looks like clickbait.
Once clicked, it will lead to Juicy Hub on Juicy Fruit’s website — an archive of tender, non-sexual clips
that remind viewers to ‘Keep It Sweet.’
![]()
EARNED MEDIA
![]()
Juicy Fruit will “hijack” PornHub and buy ad space that looks like clickbait.
Once clicked, it will lead to Juicy Hub on Juicy Fruit’s website — an archive of tender, non-sexual clips
that remind viewers to ‘Keep It Sweet.’
EARNED MEDIA
