Audible
Read alone, together
Can we make reading a social activity? Yes.
Can we make reading a social activity? Yes.
BOOK CLUBS
Audible creates an online book club that allows users to listen and interact together.
Getting users to download an app can be difficult. We made it easier.
Book Club organizers choose a book and invitation for their book club to send to friends.
This invitation links them to a unique Audible book club URL where users can listen, like, and add comments with friends.
Users now have a mobile book club. They can continue to read and stay connected on the Audible app.OPEN BOOK CLUBS
Public book clubs hosted and read by celebrities.Not just for PR , but to also allow users (and fans) to interact together.
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IG TV
Every month, Audible will host live readings of a selected book on Instagram TV.Key lines and illustrations would appear at selected sections of the book, leaving enough room for the listener’s imagination.
