Grace Cha

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Grace Cha</title>
	<link>https://gracecha.lol</link>
	<description>Grace Cha</description>
	<pubDate>Mon, 20 Nov 2023 02:22:18 +0000</pubDate>
	<generator>https://gracecha.lol</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://gracecha.lol/Home</link>

		<pubDate>Mon, 29 Apr 2019 20:15:47 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/Home</guid>

		<description>
	
	
&#60;img width="4890" height="3018" width_o="4890" height_o="3018" data-src="https://freight.cargo.site/t/original/i/e66b0505acac21fc2cef2bb476a63565cfaf86767f17261729c4c8e663af6e30/blkmarket-poster-foil-mockup_6.png" data-mid="41181162" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e66b0505acac21fc2cef2bb476a63565cfaf86767f17261729c4c8e663af6e30/blkmarket-poster-foil-mockup_6.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>MAGIC SPOON</title>
				
		<link>https://gracecha.lol/MAGIC-SPOON</link>

		<pubDate>Mon, 20 Nov 2023 02:22:18 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/MAGIC-SPOON</guid>

		<description>


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2379" height="1106" width_o="2379" height_o="1106" data-src="https://freight.cargo.site/t/original/i/225c963dc0311acf69e570f8368f17d3db5215b2ef34b8e0809952c2dc68850b/MAGIC_SPOON_LOGO_PURPLE.png" data-mid="203857205" border="0" data-scale="15" src="https://freight.cargo.site/w/1000/i/225c963dc0311acf69e570f8368f17d3db5215b2ef34b8e0809952c2dc68850b/MAGIC_SPOON_LOGO_PURPLE.png" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Meet Magic Spoon! 🥣&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; We’ve reimagined your classic childhood cereals with grown-up ingredients.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="2772" height="693" width_o="2772" height_o="693" data-src="https://freight.cargo.site/t/original/i/024cf1501a3705513512726266dad4bf0c0d4990f30cc657dafc25d1f09481c6/MSLinkedinBanner2023-1.jpg" data-mid="204761786" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/024cf1501a3705513512726266dad4bf0c0d4990f30cc657dafc25d1f09481c6/MSLinkedinBanner2023-1.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; (If we want to be specific: 11-14g protein, 0-1g added sugars, and&#38;nbsp;2-5g net carbs per serving).&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; (Yes, I have this memorized now). &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;︎︎︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; As the first &#38;amp; only in-house copywriter, I shaped the tone of voice across the brand and for all creative assets.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;I also helped launch our brand-new “Magic Spoon Treats” for the very first time!

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;&#38;nbsp;
&#38;nbsp;
&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; &#38;nbsp; &#38;nbsp; WEB LANDING PAGES&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Wrote paid web copy for evergreen brand moments, new flavor launches, and more!

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  Not to flex or anything (okay, maybe a little) but Magic Spoon has 60,000+ five-star reviews.*&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="3360" height="1816" width_o="3360" height_o="1816" data-src="https://freight.cargo.site/t/original/i/a8e35eea582cfd222fc7a4be08018fbb485ae8007404d33adcf2c1a964dd155a/Screenshot-2023-11-19-at-11.50.44PM.png" data-mid="197348218" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/a8e35eea582cfd222fc7a4be08018fbb485ae8007404d33adcf2c1a964dd155a/Screenshot-2023-11-19-at-11.50.44PM.png" /&#62;
 &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎︎︎ READ MORE ︎︎︎&#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; *Update: 75,000+! Woah.


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Launched our brand-new product: Magic Spoon Treats!&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  Our lawyer said that they taste just like those “rice krispy things” 😉
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="3360" height="1724" width_o="3360" height_o="1724" data-src="https://freight.cargo.site/t/original/i/29cd5f033b341f0a7092d889973c08053eac913f317f12c95703f3ff5cbf3f96/Screenshot-2024-01-21-at-11.07.15PM.png" data-mid="202413618" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/29cd5f033b341f0a7092d889973c08053eac913f317f12c95703f3ff5cbf3f96/Screenshot-2024-01-21-at-11.07.15PM.png" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎︎︎ READ MORE ︎︎︎


&#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;  &#38;nbsp; Every season, we launch two, limited-edition flavors with a brand-new LP.
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; These are my personal favorites. Just saying.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1532" height="877" width_o="1532" height_o="877" data-src="https://freight.cargo.site/t/original/i/8de80ff5cbbb934bc48a1ab16dad1956779184cbfc60b96590d5537370f0d58b/Screenshot-2024-03-17-at-8.06.38PM.png" data-mid="207005966" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/8de80ff5cbbb934bc48a1ab16dad1956779184cbfc60b96590d5537370f0d58b/Screenshot-2024-03-17-at-8.06.38PM.png" /&#62;︎︎︎ READ MORE ︎︎︎


EMAIL GROWTH MARKETING
&#38;nbsp; &#38;nbsp; &#38;nbsp;FLAVOR HIGHLIGHTS
Focused on describing our delicious flavor cues and nutritional benefits.
	&#60;img width="752" height="1730" width_o="752" height_o="1730" data-src="https://freight.cargo.site/t/original/i/50acc28d0ee8c46b804fca5672fa56450369acb5b96f8cbc7ddde5973f5b86c5/Screenshot-2023-11-19-at-10.41.59PM.png" data-mid="197345345" border="0" data-scale="71" src="https://freight.cargo.site/w/752/i/50acc28d0ee8c46b804fca5672fa56450369acb5b96f8cbc7ddde5973f5b86c5/Screenshot-2023-11-19-at-10.41.59PM.png" /&#62;
	&#60;img width="650" height="1560" width_o="650" height_o="1560" data-src="https://freight.cargo.site/t/original/i/724d3822bf1c822631eb4376aa2f59ec74ddffd3773908402d28de3470dd706d/Screenshot-2023-11-19-at-10.44.26PM.png" data-mid="197345378" border="0" data-scale="68" src="https://freight.cargo.site/w/650/i/724d3822bf1c822631eb4376aa2f59ec74ddffd3773908402d28de3470dd706d/Screenshot-2023-11-19-at-10.44.26PM.png" /&#62;
	&#60;img width="748" height="1548" width_o="748" height_o="1548" data-src="https://freight.cargo.site/t/original/i/f157e101eababbac372a366f624d56c195572004a3c0110d0379a3b784b57ddd/Screenshot-2023-11-19-at-10.41.14PM.png" data-mid="197345336" border="0" data-scale="79" src="https://freight.cargo.site/w/748/i/f157e101eababbac372a366f624d56c195572004a3c0110d0379a3b784b57ddd/Screenshot-2023-11-19-at-10.41.14PM.png" /&#62;

&#38;nbsp; &#38;nbsp;&#38;nbsp; BUILD YOUR OWN BUNDLE
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Created flavor mixes for consumers to “BYOB” or feel inspired to make their own.&#38;nbsp;


	&#60;img width="634" height="1134" width_o="634" height_o="1134" data-src="https://freight.cargo.site/t/original/i/4dc016889c9e5c48d1bd536fa2d236af5c640dfa0077a105319cb5d8f2e6109f/Screenshot-2023-11-19-at-10.56.34PM.png" data-mid="197345933" border="0" data-scale="81" src="https://freight.cargo.site/w/634/i/4dc016889c9e5c48d1bd536fa2d236af5c640dfa0077a105319cb5d8f2e6109f/Screenshot-2023-11-19-at-10.56.34PM.png" /&#62;
	&#60;img width="758" height="1666" width_o="758" height_o="1666" data-src="https://freight.cargo.site/t/original/i/6d4c8a471d0930fd03c21b9d1dd8e5b53f5fd3c08637c4300186fd7b53d91f98/Screenshot-2023-11-19-at-10.57.30PM.png" data-mid="197346222" border="0" data-scale="66" src="https://freight.cargo.site/w/758/i/6d4c8a471d0930fd03c21b9d1dd8e5b53f5fd3c08637c4300186fd7b53d91f98/Screenshot-2023-11-19-at-10.57.30PM.png" /&#62;
	&#60;img width="628" height="1674" width_o="628" height_o="1674" data-src="https://freight.cargo.site/t/original/i/d8a4334efb859f3ad39540ebc4c14c287e88ec478197837f809db8e6cf0213aa/Screenshot-2023-11-19-at-10.58.43PM.png" data-mid="197346287" border="0" data-scale="55" src="https://freight.cargo.site/w/628/i/d8a4334efb859f3ad39540ebc4c14c287e88ec478197837f809db8e6cf0213aa/Screenshot-2023-11-19-at-10.58.43PM.png" /&#62;

 &#38;nbsp;&#38;nbsp; EDUCATIONAL &#38;amp; NUTRITIONAL
Inform consumers of our high-quality ingredients and nutritional information.&#38;nbsp;

	&#60;img width="564" height="1784" width_o="564" height_o="1784" data-src="https://freight.cargo.site/t/original/i/52d19a3d642d953b3cd12495b65c376776834c790290cfd518a1b34fd8c14b00/Screenshot-2023-11-19-at-11.03.25PM.png" data-mid="197346773" border="0" data-scale="62" src="https://freight.cargo.site/w/564/i/52d19a3d642d953b3cd12495b65c376776834c790290cfd518a1b34fd8c14b00/Screenshot-2023-11-19-at-11.03.25PM.png" /&#62;
	&#60;img width="642" height="1780" width_o="642" height_o="1780" data-src="https://freight.cargo.site/t/original/i/5660cc6178e6292fde4cba1b8d039c4f96f960a3dc54a4fabe1297f4621fa63c/Screenshot-2023-11-19-at-11.05.42PM.png" data-mid="197346949" border="0" data-scale="71" src="https://freight.cargo.site/w/642/i/5660cc6178e6292fde4cba1b8d039c4f96f960a3dc54a4fabe1297f4621fa63c/Screenshot-2023-11-19-at-11.05.42PM.png" /&#62;
	&#60;img width="622" height="1730" width_o="622" height_o="1730" data-src="https://freight.cargo.site/t/original/i/d5c012d8fca90a1a047c6992799859508cdfd7281da7b7875a75468fd8a71bfa/Screenshot-2023-11-19-at-11.05.15PM.png" data-mid="197346932" border="0" data-scale="71" src="https://freight.cargo.site/w/622/i/d5c012d8fca90a1a047c6992799859508cdfd7281da7b7875a75468fd8a71bfa/Screenshot-2023-11-19-at-11.05.15PM.png" /&#62;

&#38;nbsp;
  &#38;nbsp; JUST FOR FUN!&#38;nbsp; Opportunity to show up for a fun and silly brand moment.
	&#60;img width="536" height="1700" width_o="536" height_o="1700" data-src="https://freight.cargo.site/t/original/i/070fc7c077597833aa9d8a14efb61562c2f6d08b46c0dfae2c850f9b2db72ede/Screenshot-2024-03-28-at-4.34.57PM.png" data-mid="207836477" border="0" data-scale="58" src="https://freight.cargo.site/w/536/i/070fc7c077597833aa9d8a14efb61562c2f6d08b46c0dfae2c850f9b2db72ede/Screenshot-2024-03-28-at-4.34.57PM.png" /&#62;
	&#60;img width="708" height="1704" width_o="708" height_o="1704" data-src="https://freight.cargo.site/t/original/i/e00c0a0fa4b09c484180e82a3697431ba2b85e21a49b56aa2695f9a2f401e816/Screenshot-2024-03-28-at-4.35.23PM.png" data-mid="207836489" border="0" data-scale="76" src="https://freight.cargo.site/w/708/i/e00c0a0fa4b09c484180e82a3697431ba2b85e21a49b56aa2695f9a2f401e816/Screenshot-2024-03-28-at-4.35.23PM.png" /&#62;
	&#60;img width="538" height="1388" width_o="538" height_o="1388" data-src="https://freight.cargo.site/t/original/i/0afdd8c0c1951633994dd27f55901177b993c6a50d1cd1859ef299fc41e2c11f/Screenshot-2023-11-19-at-11.14.38PM.png" data-mid="197347068" border="0" data-scale="71" src="https://freight.cargo.site/w/538/i/0afdd8c0c1951633994dd27f55901177b993c6a50d1cd1859ef299fc41e2c11f/Screenshot-2023-11-19-at-11.14.38PM.png" /&#62;


PACKAGING (MAD LIBS)&#38;nbsp;
Remember Mad Libs? Yeah, I forgot, too.&#38;nbsp;
Good thing I got to write these for our limited-edition flavors.
Go ahead! Feel free to play! ︎


	&#60;img width="546" height="727" width_o="546" height_o="727" data-src="https://freight.cargo.site/t/original/i/c0e858f9f153bdacaebeca1c1d2c13f1c5d0f52d254c0bcdc49f231627652447/Screenshot-2024-03-17-at-7.39.47PM.png" data-mid="206997268" border="0" data-scale="71" src="https://freight.cargo.site/w/546/i/c0e858f9f153bdacaebeca1c1d2c13f1c5d0f52d254c0bcdc49f231627652447/Screenshot-2024-03-17-at-7.39.47PM.png" /&#62;
	&#60;img width="546" height="726" width_o="546" height_o="726" data-src="https://freight.cargo.site/t/original/i/87f84a5b8dbd8e9f7c9ab43ce00a488ba4718a380966a79cf1393745ac841a48/Screenshot-2024-03-17-at-7.39.08PM.png" data-mid="206997269" border="0" data-scale="71" src="https://freight.cargo.site/w/546/i/87f84a5b8dbd8e9f7c9ab43ce00a488ba4718a380966a79cf1393745ac841a48/Screenshot-2024-03-17-at-7.39.08PM.png" /&#62;


	&#60;img width="549" height="731" width_o="549" height_o="731" data-src="https://freight.cargo.site/t/original/i/1809f51ae825fb147552b180551660a5c660c563f9c60c30857ce294271f9f17/Screenshot-2024-03-17-at-7.48.08PM.png" data-mid="206997893" border="0" data-scale="72" src="https://freight.cargo.site/w/549/i/1809f51ae825fb147552b180551660a5c660c563f9c60c30857ce294271f9f17/Screenshot-2024-03-17-at-7.48.08PM.png" /&#62;
	&#60;img width="550" height="730" width_o="550" height_o="730" data-src="https://freight.cargo.site/t/original/i/94e5f4a6f7fa53a27029f2b97a3bf49168f00ac91d11201e504087e3c4e37599/Screenshot-2024-03-17-at-7.42.05PM.png" data-mid="206997272" border="0" data-scale="72" src="https://freight.cargo.site/w/550/i/94e5f4a6f7fa53a27029f2b97a3bf49168f00ac91d11201e504087e3c4e37599/Screenshot-2024-03-17-at-7.42.05PM.png" /&#62;

	&#60;img width="547" height="731" width_o="547" height_o="731" data-src="https://freight.cargo.site/t/original/i/0b38a4ddb45c71fdd08b2caf4a35176ad35d46434c6ddd8460b0d97430eae5d9/Screenshot-2024-03-17-at-7.49.40PM.png" data-mid="206998183" border="0" data-scale="72" src="https://freight.cargo.site/w/547/i/0b38a4ddb45c71fdd08b2caf4a35176ad35d46434c6ddd8460b0d97430eae5d9/Screenshot-2024-03-17-at-7.49.40PM.png" /&#62;
	&#60;img width="550" height="731" width_o="550" height_o="731" data-src="https://freight.cargo.site/t/original/i/08dd02f7972551ad1ba5268f56cc7da1380c83ff33b686d3d8df2d88adaba0a8/Screenshot-2024-03-17-at-7.49.07PM.png" data-mid="206998210" border="0" data-scale="72" src="https://freight.cargo.site/w/550/i/08dd02f7972551ad1ba5268f56cc7da1380c83ff33b686d3d8df2d88adaba0a8/Screenshot-2024-03-17-at-7.49.07PM.png" /&#62;


	&#60;img width="549" height="731" width_o="549" height_o="731" data-src="https://freight.cargo.site/t/original/i/bab102f5e23e2526537219404099f59e4cc8930414904d3f354e62c851e3316d/Screenshot-2024-03-17-at-7.51.01PM.png" data-mid="206998536" border="0" data-scale="72" src="https://freight.cargo.site/w/549/i/bab102f5e23e2526537219404099f59e4cc8930414904d3f354e62c851e3316d/Screenshot-2024-03-17-at-7.51.01PM.png" /&#62;
	&#60;img width="1100" height="1456" width_o="1100" height_o="1456" data-src="https://freight.cargo.site/t/original/i/34e7b6e9163fc37783a6bcb5592302b0f0737a7d6e078b1b1e4188214651237c/Screenshot-2024-03-28-at-4.34.10PM.png" data-mid="207836445" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/34e7b6e9163fc37783a6bcb5592302b0f0737a7d6e078b1b1e4188214651237c/Screenshot-2024-03-28-at-4.34.10PM.png" /&#62;


PAID SOCIALCreated a high-volume of static &#38;amp; videos paid ads for Instagram &#38;amp; Meta.

&#60;img width="1754" height="1108" width_o="1754" height_o="1108" data-src="https://freight.cargo.site/t/original/i/3e11bd17d4eef7c84c378c7a4b4ed83293e4e47408a2a9e1bc62ff23599706ec/Screenshot-2024-03-28-at-3.36.57PM.png" data-mid="207832777" border="0"  src="https://freight.cargo.site/w/1000/i/3e11bd17d4eef7c84c378c7a4b4ed83293e4e47408a2a9e1bc62ff23599706ec/Screenshot-2024-03-28-at-3.36.57PM.png" /&#62;&#60;img width="2374" height="1184" width_o="2374" height_o="1184" data-src="https://freight.cargo.site/t/original/i/65bfe18d359a19a134521ec36745580693d519acce4d9d74e55c0f8d575ad302/Screenshot-2024-03-28-at-3.35.49PM.png" data-mid="207832739" border="0"  src="https://freight.cargo.site/w/1000/i/65bfe18d359a19a134521ec36745580693d519acce4d9d74e55c0f8d575ad302/Screenshot-2024-03-28-at-3.35.49PM.png" /&#62;
&#60;img width="174px;" height="218px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUe68MC3HRK9q7Ch89r6Uc-LDGLcWQDxd28quH-hve0_4g6IUMpVxWStAH8XvXgC-n_5i3cIsRaE95TarV-ZtDPWF8u6YNxtSQRlr9VORFV7zRm8csf-4m8DcZYSEe9BdHAjXz139lwETBjYvcSATFtpvWQ=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;
&#60;img width="174px;" height="218px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUfulpy8IzQGIIZ55v38m800poP_bsnBziy0F4b8Iw3NK5wjkCQ1oMhGTTsb9yAS9YY9UgH7p7jbenEhKcQscAOQZXAi9KnPB2ZIq7cgF7QGsBjFuSAuI78JuxIz6RQNGZdvt5Nje-3kGPWcozadv0d2TgU=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;
&#60;img width="174px;" height="217px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUeaxSaCvfq_1BlqocpNL9iCqGJsOK1bqLYCnrEiqN2Tzrttg73cCWUsrkm4pzQZPRfX6yYFf26aY2TTcsKxheoeTsTGfOVbkZUTwtHIRnW9_WPUezBc68Ou-Zk-BjU0tp_6AvmLR_fkFJTyLw7EZMh8Hsg=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;
&#60;img width="174px;" height="218px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUe4J8WFoxPkq4b1LkdXYOK0UNLTmPUTqHPOfL4Vky9dOV100WGBQBTmYq_WZfK-LMoOmLVoEKr_vhT0e7mmTM_AwGgZw9KeRK_OZDiohhJ3jf87nK_6ex-jPGpgE1UhTAMCndMWLBcfcMyGvNQNCPEkoT4=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;


&#60;img width="174px;" height="218px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUcKufDjPhiqoDsxw-k0dbTr9kw731z2W404IMR9rG7bvCKL2j5krq_HUPSBVLkLd7Fhx5ZCRqO58DrMYuOC1zlsAPGdlBHeoi-0zsgvFfVgSBh4VeLNyVqEGxcK_qzhS-oSeZAqM3KdhJ3VDRu-8ls-QYY=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;
&#60;img width="174px;" height="218px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUe4cvpsjioPpLvq-Dng7IkvHhJnKZsC1Y_kJHqAV-9Wi8M6Kx9iOilN0Ao0BBCMHse5x_7auCQwLod2S4if22wAPM1sqLQF21y6T6Z0GHr-VetCME7iDA92nJYFtrKakaxJbC4Tru-3pqsCr4cGDEuuWAA=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;
&#60;img width="174px;" height="218px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUfFC0zy4xPArqXanguv0HakNYOOrJAU9ais0HppKGdjlJyThV4qHIbcriEBEDsPYsCITE2hm7TR7SghfcxYXhWz7GiigtaFoJuSHYlvrGEuR-__Ms4JZLn9fi8nYj8qExWY9Je1US8w9ICuP7ejAVK3tg=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;
&#60;img width="172px;" height="215px;" src="https://lh7-us.googleusercontent.com/slidesz/AGV_vUdv0LOEA6FXnnidbihhp5p2YjeMQrV6_zwMOn0DazOYg809PqTRYgnvbz4r8GljqfGKit5iY64O5xBfIZUsvOXd9X0KMZ9muNTeIiXeHuRl-2X42xX17ZGBWwHQld2VFXAOHbrnm6luwmPfWFgE7r495u4=s2048?key=RWfzwikM4AMaMUUXk-es9g"&#62;


ORGANIC SOCIALHere are some of my favorite Instagram captions that I wrote for both evergreen and seasonal products.
&#38;nbsp; &#38;nbsp; Follow for Follow?? ︎︎︎ @magicspooncereal


	&#60;img width="1366" height="1710" width_o="1366" height_o="1710" data-src="https://freight.cargo.site/t/original/i/1a8e83fda9d3e2297c4e7730dab4f7da696c835aaf80fa5a62523bdebc032974/Screenshot-2023-11-19-at-11.32.22PM.png" data-mid="197347576" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/1a8e83fda9d3e2297c4e7730dab4f7da696c835aaf80fa5a62523bdebc032974/Screenshot-2023-11-19-at-11.32.22PM.png" /&#62;&#60;img width="960" height="180" width_o="960" height_o="180" data-src="https://freight.cargo.site/t/original/i/984914ebcc2ece4cb235ab31cefb0eabba0d2d254abf15d290b71451cfa47cc1/Screenshot-2023-11-19-at-11.34.15PM.png" data-mid="197347657" border="0" data-scale="92" src="https://freight.cargo.site/w/960/i/984914ebcc2ece4cb235ab31cefb0eabba0d2d254abf15d290b71451cfa47cc1/Screenshot-2023-11-19-at-11.34.15PM.png" /&#62;

	&#60;img width="1384" height="1702" width_o="1384" height_o="1702" data-src="https://freight.cargo.site/t/original/i/0477fbee23f5118df5c0efa8b412ef9e2df9367a27ec71620e3e53718d71d400/Screenshot-2023-11-19-at-11.34.42PM.png" data-mid="197347663" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/0477fbee23f5118df5c0efa8b412ef9e2df9367a27ec71620e3e53718d71d400/Screenshot-2023-11-19-at-11.34.42PM.png" /&#62;
&#60;img width="982" height="164" width_o="982" height_o="164" data-src="https://freight.cargo.site/t/original/i/b7d1274c1d02e84656210101865790e4d7b85afb6436e44e47d37dc9be011e05/Screenshot-2023-11-19-at-11.35.04PM.png" data-mid="197347673" border="0" data-scale="93" src="https://freight.cargo.site/w/982/i/b7d1274c1d02e84656210101865790e4d7b85afb6436e44e47d37dc9be011e05/Screenshot-2023-11-19-at-11.35.04PM.png" /&#62;

	&#60;img width="1370" height="1704" width_o="1370" height_o="1704" data-src="https://freight.cargo.site/t/original/i/6922b4d7459170f29a44937b52e617cedde25c0c09bd6dcd9dcb154292880620/Screenshot-2023-11-19-at-11.37.46PM.png" data-mid="197347705" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/6922b4d7459170f29a44937b52e617cedde25c0c09bd6dcd9dcb154292880620/Screenshot-2023-11-19-at-11.37.46PM.png" /&#62;
&#60;img width="1000" height="186" width_o="1000" height_o="186" data-src="https://freight.cargo.site/t/original/i/bffb12c399a8ec82a1f974d5de0bbd14df6046d8d9e97c4cf84926fc78e7b81b/Screenshot-2023-11-19-at-11.37.54PM.png" data-mid="197347732" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/bffb12c399a8ec82a1f974d5de0bbd14df6046d8d9e97c4cf84926fc78e7b81b/Screenshot-2023-11-19-at-11.37.54PM.png" /&#62;


	&#60;img width="1698" height="1700" width_o="1698" height_o="1700" data-src="https://freight.cargo.site/t/original/i/ab95c28f0c47cf55c1d7a54ff3705a468c52873304d53b7ffd585f3522d6584c/Screenshot-2023-11-19-at-11.40.05PM.png" data-mid="197347826" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/ab95c28f0c47cf55c1d7a54ff3705a468c52873304d53b7ffd585f3522d6584c/Screenshot-2023-11-19-at-11.40.05PM.png" /&#62;
&#60;img width="978" height="172" width_o="978" height_o="172" data-src="https://freight.cargo.site/t/original/i/d7f514860f819fa5cbc75eaa4bf90b69870841665135cf72b8d30242b47b0eae/Screenshot-2023-11-19-at-11.39.45PM.png" data-mid="197347832" border="0" data-scale="90" src="https://freight.cargo.site/w/978/i/d7f514860f819fa5cbc75eaa4bf90b69870841665135cf72b8d30242b47b0eae/Screenshot-2023-11-19-at-11.39.45PM.png" /&#62;(Many unhinged results found here)
	&#60;img width="1366" height="1712" width_o="1366" height_o="1712" data-src="https://freight.cargo.site/t/original/i/55aac8792c20c50db062320523203421634e444757abb02fadf5dfcf536191cc/Screenshot-2023-11-19-at-11.41.19PM.png" data-mid="197347837" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/55aac8792c20c50db062320523203421634e444757abb02fadf5dfcf536191cc/Screenshot-2023-11-19-at-11.41.19PM.png" /&#62;
&#60;img width="1014" height="180" width_o="1014" height_o="180" data-src="https://freight.cargo.site/t/original/i/a8a0dd1e598f3e75285b8e62a733e17e68a5c0c936930bb0c8e28aaeba18feaf/Screenshot-2023-11-19-at-11.41.37PM.png" data-mid="197347849" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a8a0dd1e598f3e75285b8e62a733e17e68a5c0c936930bb0c8e28aaeba18feaf/Screenshot-2023-11-19-at-11.41.37PM.png" /&#62;

	&#60;img width="1366" height="1712" width_o="1366" height_o="1712" data-src="https://freight.cargo.site/t/original/i/646f2f04e7b9daf1f3a051d81f3d11db7a8aa2422c0ea18d6186d65b1c685f69/Screenshot-2023-11-19-at-11.41.57PM.png" data-mid="197347858" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/646f2f04e7b9daf1f3a051d81f3d11db7a8aa2422c0ea18d6186d65b1c685f69/Screenshot-2023-11-19-at-11.41.57PM.png" /&#62;
&#60;img width="956" height="162" width_o="956" height_o="162" data-src="https://freight.cargo.site/t/original/i/25b0cc60db588dbd16401b767264cc59e7ff8c1612950dc72c3281001c0980ad/Screenshot-2023-11-19-at-11.42.05PM.png" data-mid="197347862" border="0" data-scale="97" src="https://freight.cargo.site/w/956/i/25b0cc60db588dbd16401b767264cc59e7ff8c1612950dc72c3281001c0980ad/Screenshot-2023-11-19-at-11.42.05PM.png" /&#62;


Craving some cereal now, I suppose?&#38;nbsp;︎


	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/e63c97896b1ed8ba0ed62a779d911e545846db4684408b35ac69c6246f4f6cc5/MS_AVATAR_FROSTED-YELLOW-1.png" data-mid="197349128" border="0" data-scale="87" src="https://freight.cargo.site/w/500/i/e63c97896b1ed8ba0ed62a779d911e545846db4684408b35ac69c6246f4f6cc5/MS_AVATAR_FROSTED-YELLOW-1.png" /&#62;
	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/9e8261504eb188940febfb12a6d4568b78211a22e50ec16e28bc92404fd3bc0b/MS_AVATAR_PEANUT-BUTTER-YELLOW-1.png" data-mid="197349130" border="0" data-scale="84" src="https://freight.cargo.site/w/500/i/9e8261504eb188940febfb12a6d4568b78211a22e50ec16e28bc92404fd3bc0b/MS_AVATAR_PEANUT-BUTTER-YELLOW-1.png" /&#62;
	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/dff2801df03df4beb1a01e38e089c2e6821bf915a7a50e721720211093314c9f/MS_AVATAR_BLUEBERRY-BLUE-1.png" data-mid="197349171" border="0" data-scale="84" src="https://freight.cargo.site/w/500/i/dff2801df03df4beb1a01e38e089c2e6821bf915a7a50e721720211093314c9f/MS_AVATAR_BLUEBERRY-BLUE-1.png" /&#62;
	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/07383c013e4d869e11b63c360f3771910484497e2006334294ed9e58270cc496/MS_AVATAR_FRUITY-PINK-1.png" data-mid="197349209" border="0" data-scale="82" src="https://freight.cargo.site/w/500/i/07383c013e4d869e11b63c360f3771910484497e2006334294ed9e58270cc496/MS_AVATAR_FRUITY-PINK-1.png" /&#62;
	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/502fcbfbee58ad2d92144f5d4510cda6804d8d1d4d544c901975eab4d43b8083/MS_AVATAR_CINNAMON-TAN-1.png" data-mid="197349212" border="0" data-scale="84" src="https://freight.cargo.site/w/500/i/502fcbfbee58ad2d92144f5d4510cda6804d8d1d4d544c901975eab4d43b8083/MS_AVATAR_CINNAMON-TAN-1.png" /&#62;


TAKE OUT HATE / GO BACK HOME
</description>
		
	</item>
		
		
	<item>
		<title>TAKE OUT HATE</title>
				
		<link>https://gracecha.lol/TAKE-OUT-HATE</link>

		<pubDate>Tue, 30 Jun 2020 17:38:20 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/TAKE-OUT-HATE</guid>

		<description>
	
	
	#TakeOutHate


&#60;img width="404" height="284" width_o="404" height_o="284" data-src="https://freight.cargo.site/t/original/i/e279876f1ab0fdf5148d058d26f25b7760aa1327a31d4e778dee8528b6ce278c/Screen-Shot-2020-07-02-at-9.28.26-PM.png" data-mid="76366820" border="0" data-scale="16" src="https://freight.cargo.site/w/404/i/e279876f1ab0fdf5148d058d26f25b7760aa1327a31d4e778dee8528b6ce278c/Screen-Shot-2020-07-02-at-9.28.26-PM.png" /&#62;

The COVID-19 crisis led to a sharp increase in anti-Asian racism. 
Fueled by hateful rhetoric and unfounded fears, acts of discrimination spilled over to Asian businesses and restaurants. 
So, we harnessed the power of takeout as a tool for activism. 🥡


︎︎︎ Check out all the #TakeOutHate food porn here! &#38;nbsp;︎︎︎


RESULTS

1.3B Media Impressions
5MM+ Video Impressions
+53% Positive Sentiment Towards Asian Businesses
2500+ Unique Asian Businesses Highlighted1 Organic Repost by @BruceLee 


PRESS

Adweek
AdAge
CNN
Bloomberg Business
Yahoo
AsAmNews
TheTakeOut
AOL
ITK
MSN


CREATIVE&#38;nbsp;

Jesse Suchmann (ECD)
Conor Hogan (CD)
Eden Lewis (ACD)
Esther Lee (AD)Grace Cha (CW)
	

Special Olympics / Go Back Home

 
</description>
		
	</item>
		
		
	<item>
		<title>SPECIAL OLYMPICS</title>
				
		<link>https://gracecha.lol/SPECIAL-OLYMPICS</link>

		<pubDate>Tue, 17 Nov 2020 23:33:09 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/SPECIAL-OLYMPICS</guid>

		<description>


	YOUR BRAND HERE&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; SPECIAL OLYMPICS NEW YORK &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp;  

&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/c2bf20d383eab55fc505d0a39e9131c74a0ae5955c10cde22b5cbefd4ebe6a94/special-olympics-new-york-hed-page-2020.png" data-mid="89286581" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/c2bf20d383eab55fc505d0a39e9131c74a0ae5955c10cde22b5cbefd4ebe6a94/special-olympics-new-york-hed-page-2020.png" /&#62;

For 50 years, Special Olympics NY has empowered athletes to train and compete in intensive sports. These champions get a taste for victory, while building the confidence to face and overcome defeat.However, since the COVID-19 outbreak, Special Olympics NY is struggling to generate funds to sustain their mission.


&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/6efdfa6b5c1619808fc1363ca6b9c222a961251d77671dfbe6c8389002a58e73/SONY_Stills_Gymnast_NOCTA_web.jpg" data-mid="89275715" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/6efdfa6b5c1619808fc1363ca6b9c222a961251d77671dfbe6c8389002a58e73/SONY_Stills_Gymnast_NOCTA_web.jpg" /&#62;
&#60;img width="2000" height="1339" width_o="2000" height_o="1339" data-src="https://freight.cargo.site/t/original/i/3ae03433a548a7092362abc7578ee1e9122ede4a61b9197bf608fe2e85a874c7/SONY_Stills_Bballer_NOCTA_web.jpg" data-mid="89275714" border="0"  src="https://freight.cargo.site/w/1000/i/3ae03433a548a7092362abc7578ee1e9122ede4a61b9197bf608fe2e85a874c7/SONY_Stills_Bballer_NOCTA_web.jpg" /&#62;
&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b7252e7951ad3cea9ecbc8c8e9231567aa5d13032632c37e42833c1f80881bae/SONY_Stills_Lifter_NOCTA_web.jpg" data-mid="89275717" border="0"  src="https://freight.cargo.site/w/1000/i/b7252e7951ad3cea9ecbc8c8e9231567aa5d13032632c37e42833c1f80881bae/SONY_Stills_Lifter_NOCTA_web.jpg" /&#62;

Every year, brands pour nearly $30B of sponsorships to professional elites – that didn’t stop, even amidst a global pandemic. Meanwhile, Special Olympic New York runs on a budget that is 0.03% of that amount. So, we decided to go on the offensive and call out major corporations. 


This epic 60 second spot highlights three badass NY Special Olympians. 
We deliberately shot them like an iconic sports ad, but in place of product was our tagline: #YourBrandHere.We launched our video on LinkedIn, Instagram, and Twitter and urged the public to tag brands, C-Suite executives, 
and everyone in between. Then, we let the Internet do its thing.&#38;nbsp;


RESULTS

206+ Million Total Impressions
100% Coverage in Targeted Industry Publications


PRESS

AdWeek
AdAge
The DrumThe One Club for Creativity
Forbes
Cheddar
CREATIVE
Jesse Suchmann (ECD)Conor Hogan (CD)Eden Lewis (ACD)Maddy Fetzco (AD)Esther Lee (AD)
Grace Cha (CW)
 

 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
	

Consumer Reports&#38;nbsp;/ Go Back Home

 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>CONSUMER REPORTS</title>
				
		<link>https://gracecha.lol/CONSUMER-REPORTS</link>

		<pubDate>Tue, 03 Aug 2021 23:02:13 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/CONSUMER-REPORTS</guid>

		<description>

	
	CONSUMER REPORTSFAIRNESS NEEDS A FIGHTER
&#60;img width="2128" height="1112" width_o="2128" height_o="1112" data-src="https://freight.cargo.site/t/original/i/4fc6ab1b12a1ca4d8f842736a3cb0feb4092cff09cf78ac9901ed65fbeec6997/Screen-Shot-2021-08-03-at-9.26.20-PM.png" data-mid="115348214" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/4fc6ab1b12a1ca4d8f842736a3cb0feb4092cff09cf78ac9901ed65fbeec6997/Screen-Shot-2021-08-03-at-9.26.20-PM.png" /&#62;

For over 85 years, Consumer Reports has been famous for their trusted ratings and reviews.
But this nonprofit does so much more – they also protect consumers with fierce advocacy work
 and legislative pressure.&#38;nbsp;It was time to tell that story to a new generation with a fresh and modern voice.
Social Assets


&#60;img width="1200" height="1342" width_o="1200" height_o="1342" data-src="https://freight.cargo.site/t/original/i/53c172cc6e5ff38090f29d72639fc161780d3a93ec0d0fef382a44a088488687/Screen-Shot-2021-08-03-at-3.38.46-PM.png" data-mid="115348275" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/53c172cc6e5ff38090f29d72639fc161780d3a93ec0d0fef382a44a088488687/Screen-Shot-2021-08-03-at-3.38.46-PM.png" /&#62;
&#60;img width="1194" height="1348" width_o="1194" height_o="1348" data-src="https://freight.cargo.site/t/original/i/d46eea25bc6527e16ba4e0ded299c943e53fd34344bef5d9004207095dc9454d/Screen-Shot-2021-08-03-at-3.38.33-PM.png" data-mid="115348276" border="0"  src="https://freight.cargo.site/w/1000/i/d46eea25bc6527e16ba4e0ded299c943e53fd34344bef5d9004207095dc9454d/Screen-Shot-2021-08-03-at-3.38.33-PM.png" /&#62;
&#60;img width="1262" height="1422" width_o="1262" height_o="1422" data-src="https://freight.cargo.site/t/original/i/32106431a867561e9d2d1148d3ff7c177738633750a7e40793efe1c907dbc64c/Screen-Shot-2021-08-03-at-4.47.42-PM.png" data-mid="115348278" border="0"  src="https://freight.cargo.site/w/1000/i/32106431a867561e9d2d1148d3ff7c177738633750a7e40793efe1c907dbc64c/Screen-Shot-2021-08-03-at-4.47.42-PM.png" /&#62;


&#60;img width="2126" height="862" width_o="2126" height_o="862" data-src="https://freight.cargo.site/t/original/i/acb5b1558c448e496b2643a1d7ba71315d733027b0e294b2506e5b13fd4a88bc/Screen-Shot-2021-08-03-at-9.27.47-PM.png" data-mid="115348252" border="0"  src="https://freight.cargo.site/w/1000/i/acb5b1558c448e496b2643a1d7ba71315d733027b0e294b2506e5b13fd4a88bc/Screen-Shot-2021-08-03-at-9.27.47-PM.png" /&#62;


&#60;img width="2126" height="1424" width_o="2126" height_o="1424" data-src="https://freight.cargo.site/t/original/i/a9b85e1e0c31013f314c30f886445f07e1c7dc5e7fe39b42a2de6fe716606a02/Screen-Shot-2021-08-03-at-9.27.53-PM.png" data-mid="115348249" border="0"  src="https://freight.cargo.site/w/1000/i/a9b85e1e0c31013f314c30f886445f07e1c7dc5e7fe39b42a2de6fe716606a02/Screen-Shot-2021-08-03-at-9.27.53-PM.png" /&#62;


CREATIVE

Bill Oberlander (ECD)
 Sophie Forman (CD)
Grace Cha (CW)
Kelsea Seavey (Exec. Producer)
Danielle Levitt (Director/Photographer)Gaspard Nemec (Editor) 
Helen Todd (Editor)&#38;nbsp;


Good Humor / Go Back Home</description>
		
	</item>
		
		
	<item>
		<title>GOOD HUMOR</title>
				
		<link>https://gracecha.lol/GOOD-HUMOR</link>

		<pubDate>Mon, 28 Jun 2021 15:06:59 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/GOOD-HUMOR</guid>

		<description>

	
	A NEW JINGLE, FOR A NEW ERA
GOOD HUMOR ICE CREAM

&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e331e8cec7a9977d31d41ced2db238c02a69c6704eb75c0212f086c89bf501d6/GHxRZA.jpeg" data-mid="112512176" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/e331e8cec7a9977d31d41ced2db238c02a69c6704eb75c0212f086c89bf501d6/GHxRZA.jpeg" /&#62;

“Turkey in the Straw” is one of the most iconic ice cream truck jingles today. 
But most people don’t know that this familiar tune has racist roots. 
So, we teamed up with legendary founder of the Wu-Tang Clan, RZA, to reimagine the ice cream truck jingle for a new 
era – a melody that brings joy to every community.

 
Case Study


Behind the Scenes with RZA


︎ It’s a Bop ︎


Ice Cream Truck Flyers
We worked with Nichols Electronic (premier manufacturer of ice cream truck music boxes) to hand out 
informational flyers for neighborhood drivers.This flyer helped drivers swap out that old jingle, for our new one.&#38;nbsp;


&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/bedba36592145f952cf17d9ffe79fb71398063b0bf237f715facfc7af4de44bd/GHxRZA-Flyer1.jpeg" data-mid="112515665" border="0"  src="https://freight.cargo.site/w/1000/i/bedba36592145f952cf17d9ffe79fb71398063b0bf237f715facfc7af4de44bd/GHxRZA-Flyer1.jpeg" /&#62;


RESULTS
2.8 Billion Impressions641 Media Placements30 Million Organic Social Impressions684K+&#38;nbsp; Jingle Video Views

AWARDS
Cannes (Gold) – Radio &#38;amp; Audio&#38;nbsp;
Clio (Gold) – Branded Content &#38;amp; Entertainment
Clio (Bronze) – Public RelationsThe One Show (Grand Prix) – Radio &#38;amp; AudioThe One Show (Gold) – Radio &#38;amp; AudioThe One Show (Gold) – Cultural Driver

D&#38;amp;AD (Silver) – Entertainment
D&#38;amp;AD (Bronze) – Public Relations


PRESS

ABC7AD AGEADWEEKALL HIPHOPBILLBOARDBLACK ENTERPRISEBROBIBLEBUSINESS INSIDERCNNCOMPLEXFAST COMPANYFOOD &#38;amp; WINEFOOD NETWORKFOX BUSINESSGOOD MORNING AMERICAGOTHAMISTHUFFPOSTHYPEBEASTIHEARTMEDIALA TIMESNPR CODE SWITCHPITCHFORKPOPSUGARROLLINGSTONETHRILLISTTIMEOUTTODAYUSA TODAYYAHOOVANITY FAIRVARIETY

CREATIVE
Jesse Suchmann (ECD)Conor Hogan (CD)Eden Lewis (ACD)Maddy Fetzco (AD)Esther Lee (AD)Grace Cha (CW)
	

Super Nuns / Go Back Home</description>
		
	</item>
		
		
	<item>
		<title>SUPER NUNS</title>
				
		<link>https://gracecha.lol/SUPER-NUNS</link>

		<pubDate>Mon, 06 Jul 2020 17:35:35 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/SUPER-NUNS</guid>

		<description>


	SUPER NUNS


 &#38;nbsp; &#60;img width="512" height="271" width_o="512" height_o="271" data-src="https://freight.cargo.site/t/original/i/b1303d166d5dabe110c28168f2f97d27f89317f8e68c0c379bf7ca15cc351b98/unnamed.png" data-mid="76631217" border="0" data-scale="17" src="https://freight.cargo.site/w/512/i/b1303d166d5dabe110c28168f2f97d27f89317f8e68c0c379bf7ca15cc351b98/unnamed.png" /&#62;

At this very moment, there’s an undercover network of nuns (yes, actual nuns) working around the clock to fight human trafficking. 
We needed to get the world’s attention and support without revealing their identities. So to protect these nuns, we created “Super Nuns,”&#38;nbsp; an ongoing fundraising tool on Patreon that uses art to raise funds. 
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6f463d4a029b753e342bf4e03cab8e18f2628349549366f5a30f35676872792/UI.jpg" data-mid="76632188" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/b6f463d4a029b753e342bf4e03cab8e18f2628349549366f5a30f35676872792/UI.jpg" /&#62;

Verified by the Pope himself ✅

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/344f4f61449975a63f9310fcdb8139270374d25c7f2bdb21222b0756be88fe7a/EQvtSLtWsAAWHqY.jpg" data-mid="76632264" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/344f4f61449975a63f9310fcdb8139270374d25c7f2bdb21222b0756be88fe7a/EQvtSLtWsAAWHqY.jpg" /&#62;

&#60;img width="1000" height="1501" width_o="1000" height_o="1501" data-src="https://freight.cargo.site/t/original/i/9a944297e5d890c9e8821c87b7624fdd81b661376b17d762cf4d3797e127fe4e/iPhone-X-Template.png" data-mid="76632266" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/9a944297e5d890c9e8821c87b7624fdd81b661376b17d762cf4d3797e127fe4e/iPhone-X-Template.png" /&#62; 
Artists around the world can create and share ‘Super Nun’ fan art,&#38;nbsp; then donate signed prints to support Talitha Kum.
Artist Work
&#60;img width="1691" height="1080" width_o="1691" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62f7f4f3e00a4ecdadf44b75e3a1c1bfa8610d84c4e7440dff2a0885695ffc82/ESPO3.jpg" data-mid="76632332" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/62f7f4f3e00a4ecdadf44b75e3a1c1bfa8610d84c4e7440dff2a0885695ffc82/ESPO3.jpg" /&#62;

ESPO x Brooklyn Mural

PRESS
New York Times

The DrumVatican TimesGlobal Sister’s Report


CREATIVE 
Jesse Suchmann (ECD) Eden Lewis (ACD)Esther Lee (AD)Grace Cha (CW)


 &#38;nbsp;  


Camp TAZO / Go Back Home

	
</description>
		
	</item>
		
		
	<item>
		<title>CAMP TAZO</title>
				
		<link>https://gracecha.lol/CAMP-TAZO</link>

		<pubDate>Mon, 06 Jul 2020 16:37:18 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/CAMP-TAZO</guid>

		<description>

	
CAMP TAZO
EXPLORE YOUR MIND


&#60;img width="2852" height="1618" width_o="2852" height_o="1618" data-src="https://freight.cargo.site/t/original/i/91dd65ead8293cf32da1a6cd13c4566c36db6b8399877a792c0d016aab5c4c91/Screen-Shot-2020-07-06-at-9.48.02-AM.png" data-mid="76626171" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/91dd65ead8293cf32da1a6cd13c4566c36db6b8399877a792c0d016aab5c4c91/Screen-Shot-2020-07-06-at-9.48.02-AM.png" /&#62;

To launch the second year of Camp TAZO, we joined forces with the RZA, founder of Wu-Tang Clan. 👐
Together, we hosted an adult camp for creatives to unlock their hidden potential.&#38;nbsp;

&#60;img width="1800" height="1350" width_o="1800" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f49002f16d8fe18f7a5197e48b6a7657fc2817cb259477b36eee4b37b20d6a3d/5e8f6c498427e9552041cec2.jpeg" data-mid="76627185" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/f49002f16d8fe18f7a5197e48b6a7657fc2817cb259477b36eee4b37b20d6a3d/5e8f6c498427e9552041cec2.jpeg" /&#62;


︎︎︎ I wrote the copy for the site. Check it out here.&#38;nbsp;︎︎︎


The RZA’s teachings were also brought to the masses with the release of his ‘Guided Explorations.’


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f5cb8be2c03600fe61d8c172d2ba265f30347efcdb93ebb74066f1119a0fba3/RZAxTAZO.jpeg" data-mid="76626344" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/6f5cb8be2c03600fe61d8c172d2ba265f30347efcdb93ebb74066f1119a0fba3/RZAxTAZO.jpeg" /&#62;


We worked closely with the RZA himself to write these tracks.


&#60;img width="2192" height="1448" width_o="2192" height_o="1448" data-src="https://freight.cargo.site/t/original/i/c04c0ed299478fb8d8e0ce80257a29f3401423db2489128327d02f1d8e818c79/RZASpotify.png" data-mid="76626367" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/c04c0ed299478fb8d8e0ce80257a29f3401423db2489128327d02f1d8e818c79/RZASpotify.png" /&#62;

Need a breath?

Listen here:&#38;nbsp;

RESULTS

1B+ Impressions1M+ Streams

PRESS

Hypebeast
Business Insider
MIC
Forbes
BET
EarmilkThe Washington Post
Consequence of SoundThe Source
LIVEFORLIVEMUSICBrooklyn VeganHappy Mag

CREATIVE&#38;nbsp;
Jesse Suchmann (ECD)
Conor Hogan (CD)
Eden Lewis (ACD)
Esther Lee (AD)
Maddy Fetzco (AD)
Grace Cha (CW)

	
&#38;nbsp;  Monosodium Glutamate / Go Back Home

 
</description>
		
	</item>
		
		
	<item>
		<title>MSG</title>
				
		<link>https://gracecha.lol/MSG</link>

		<pubDate>Mon, 06 Jul 2020 17:01:20 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/MSG</guid>

		<description>&#38;nbsp;


#REDEFINECRS&#60;img width="404" height="284" width_o="404" height_o="284" data-src="https://freight.cargo.site/t/original/i/e9b83d7bf8179ebcdb54f63a26b7f2254c2553577296dc65194101f2785b82d5/Screen-Shot-2020-07-02-at-9.28.26-PM.png" data-mid="76628127" border="0" data-scale="16" src="https://freight.cargo.site/w/404/i/e9b83d7bf8179ebcdb54f63a26b7f2254c2553577296dc65194101f2785b82d5/Screen-Shot-2020-07-02-at-9.28.26-PM.png" /&#62;

MSG (Monosodium Glutamate) is one of the world’s most popular seasonings. 
But in the United States, it’s long been considered a toxin due to xenophobic stereotypes.


We traced the origin of this myth back to a single term: Chinese Restaurant Syndrome (CRS). 


Despite zero evidence, the term was ultimately legitimized by America’s most influential dictionary, Merriam-Webster. 

But if we could get Merriam-Webster to acknowledge the science and revise the official definition... 

maybe it would begin to debunk 5 decades of xenophobic food hysteria.


&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f6d521f9cb8a7aedfde05540b9b4c5de03133869e6f26e595dd2d6c63a61dd2f/a93afd6b-a1b7-49c4-8964-26e86aff41d3.jpg" data-mid="76633109" border="0"  src="https://freight.cargo.site/w/1000/i/f6d521f9cb8a7aedfde05540b9b4c5de03133869e6f26e595dd2d6c63a61dd2f/a93afd6b-a1b7-49c4-8964-26e86aff41d3.jpg" /&#62;


And whaddya know?

The Internet rallied behind us, and Merriam-Webster actually changed the definition. ︎&#38;nbsp;


&#60;img width="2544" height="1274" width_o="2544" height_o="1274" data-src="https://freight.cargo.site/t/original/i/40f369d90f39127cef87b1c8f70e3ed71cacfb5ce4939d74a75a40cd24e18bf0/Screen-Shot-2020-07-06-at-10.11.12-AM.png" data-mid="76628739" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/40f369d90f39127cef87b1c8f70e3ed71cacfb5ce4939d74a75a40cd24e18bf0/Screen-Shot-2020-07-06-at-10.11.12-AM.png" /&#62;

RESULTS
1B+ Combined Impressions8.2M Video Views on Twitter3.5M Video Views on Instagram21M Impressions on TwitterMSG Sentiment Went From 61% Negative to 82% Positive


PRESS

NY TimesADWEEK
VICEAP PressBBC
CNN (+ a nationwide push notification)Food &#38;amp; WineNBC
The HillEaterThe Boston GlobeInternal Business TimesBreitbartGrubstreet


CREATIVE

Jesse Suchmann (ECD) Conor Hogan (CD) Eden Lewis (ACD) Esther Lee (AD) Maddy Fetzco (AD)Grace Cha (CW)


 &#38;nbsp;  Clio Awards / Go Back Home

 
</description>
		
	</item>
		
		
	<item>
		<title>CLIOS</title>
				
		<link>https://gracecha.lol/CLIOS</link>

		<pubDate>Mon, 19 Aug 2019 20:47:34 +0000</pubDate>

		<dc:creator>Grace Cha</dc:creator>

		<guid isPermaLink="true">https://gracecha.lol/CLIOS</guid>

		<description>
	
	
The 60th Anniversary of the Clio Awards
BBDO LA
	

During my internship, I was asked to research and write about some of advertising’s best. 
No pressure, right?&#38;nbsp;We partnered with Brooklyn-based illustrator,&#38;nbsp;Sam Spratt, to create a Renaissance painting of the 
greatest ad icons and campaigns.


&#60;img width="2878" height="1624" width_o="2878" height_o="1624" data-src="https://freight.cargo.site/t/original/i/14d21f2dcf99771c3866228b4324dbf31fe894a8bc83d4bd002b93d8ce33c5c3/Screen-Shot-2019-08-18-at-2.43.47-PM.png" data-mid="48897807" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/14d21f2dcf99771c3866228b4324dbf31fe894a8bc83d4bd002b93d8ce33c5c3/Screen-Shot-2019-08-18-at-2.43.47-PM.png" /&#62;
But what do you do with a Renaissance painting in this day and age?


 You turn it into an interactive website.

&#60;img width="3360" height="1978" width_o="3360" height_o="1978" data-src="https://freight.cargo.site/t/original/i/14cab922f18cd6235bb86131f3d120ab434594d75a2aea38cde95925dde5761d/Screen-Shot-2019-08-19-at-11.53.23-PM.png" data-mid="48921313" border="0"  src="https://freight.cargo.site/w/1000/i/14cab922f18cd6235bb86131f3d120ab434594d75a2aea38cde95925dde5761d/Screen-Shot-2019-08-19-at-11.53.23-PM.png" /&#62;


Click to see for yourself.


Here are some I wrote:


&#60;img width="3360" height="1976" width_o="3360" height_o="1976" data-src="https://freight.cargo.site/t/original/i/769a8b14c9514bf348b11e8dc6a7d796feb1868c72aaba644f798af92fb88e59/Screen-Shot-2019-08-19-at-1.59.20-PM.png" data-mid="48897810" border="0"  src="https://freight.cargo.site/w/1000/i/769a8b14c9514bf348b11e8dc6a7d796feb1868c72aaba644f798af92fb88e59/Screen-Shot-2019-08-19-at-1.59.20-PM.png" /&#62;&#60;img width="3350" height="1974" width_o="3350" height_o="1974" data-src="https://freight.cargo.site/t/original/i/8f4b4854ec4f47c76337f2d4b5e0db314bd6b6259c70e6fabfcfbc013eaa2261/Screen-Shot-2019-08-19-at-2.00.13-PM.png" data-mid="48897811" border="0"  src="https://freight.cargo.site/w/1000/i/8f4b4854ec4f47c76337f2d4b5e0db314bd6b6259c70e6fabfcfbc013eaa2261/Screen-Shot-2019-08-19-at-2.00.13-PM.png" /&#62;
&#60;img width="3360" height="1974" width_o="3360" height_o="1974" data-src="https://freight.cargo.site/t/original/i/062f3996819e72f5ac60dd759c2023b62c4f9228dccfa5fca9a41f6a2ea3a2fc/Screen-Shot-2019-08-19-at-2.00.32-PM.png" data-mid="48897817" border="0"  src="https://freight.cargo.site/w/1000/i/062f3996819e72f5ac60dd759c2023b62c4f9228dccfa5fca9a41f6a2ea3a2fc/Screen-Shot-2019-08-19-at-2.00.32-PM.png" /&#62;
&#60;img width="3360" height="1974" width_o="3360" height_o="1974" data-src="https://freight.cargo.site/t/original/i/b2c67ec6545e6115fc9d412ad094b0158cd0adccc8e6a19c06a070e30da36477/Screen-Shot-2019-08-19-at-2.10.08-PM.png" data-mid="48898209" border="0"  src="https://freight.cargo.site/w/1000/i/b2c67ec6545e6115fc9d412ad094b0158cd0adccc8e6a19c06a070e30da36477/Screen-Shot-2019-08-19-at-2.10.08-PM.png" /&#62;&#60;img width="3360" height="1976" width_o="3360" height_o="1976" data-src="https://freight.cargo.site/t/original/i/5458598dcfc405cb6bc8ff49a5f18d09df245d9e420b6771248c3ab570be8244/Screen-Shot-2019-08-19-at-2.09.14-PM.png" data-mid="48898203" border="0"  src="https://freight.cargo.site/w/1000/i/5458598dcfc405cb6bc8ff49a5f18d09df245d9e420b6771248c3ab570be8244/Screen-Shot-2019-08-19-at-2.09.14-PM.png" /&#62;
&#60;img width="3360" height="1974" width_o="3360" height_o="1974" data-src="https://freight.cargo.site/t/original/i/6e6fdc8f4e02d68308179af4c365a3a96e417d7c83181318447acaad2f2eb2da/Screen-Shot-2019-08-19-at-2.17.05-PM.png" data-mid="48898591" border="0"  src="https://freight.cargo.site/w/1000/i/6e6fdc8f4e02d68308179af4c365a3a96e417d7c83181318447acaad2f2eb2da/Screen-Shot-2019-08-19-at-2.17.05-PM.png" /&#62;
	

Featured on Ad Age


Copywriter: Danielle SilveriArt Director: Kory BrociousACD: Toby BrewerACD: Will LindbergCopywriting Intern: Grace ChaArt Direction Intern:&#38;nbsp; Robyn Yeh


	Go Back Home


</description>
		
	</item>
		
	</channel>
</rss>